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Business Psychology Studies (Bachelor’s Degree)

Business Psychology at Collegium Balticum is a degree program that combines selected aspects of psychology and business. Here, you’ll gain specialized knowledge and practical skills that will enable you to operate effectively in the business environment—particularly in areas such as people management, team leadership, project coordination, consumer acquisition, business strategy development, conducting trainings, negotiations, and designing and implementing company strategies using psychological tools and methods.

If you’re full of ideas and energy, enjoy working with people and taking on new challenges, and have a passion for leadership and management—you’re in the right place! Additionally, upon graduation, you’ll receive BELBIN certification.

 

WHY STUDY BUSINESS PSYCHOLOGY AT COLLEGIUM BALTICUM?

✔ Classes are taught by business practitioners – you’ll learn from experts who share knowledge based on real professional experience
✔ The Belbin certificate is recognized worldwide and, more importantly, helps you gain practical skills valuable for your career
✔ You’ll enter a dynamic and in-demand profession with strong career prospects
✔ Business psychology studies also offer opportunities for personal development
✔ You’ll take part in practical workshops, case studies, and group projects to strengthen your skills through hands-on experience
✔ The program is offered in a hybrid format
✔ The university focuses on a personalized approach to each student

Specializations in the Business Psychology Program
(Bachelor’s Degree)

Up to 50% of classes are delivered using remote learning methods and technologies.

Customer Experience Design

Specialization in the Business Psychology Program: Customer Experience Design

Who is it for?

The “Customer Experience Design” specialization is tailored to the constantly evolving market of advertising, consumer-targeted offers, and the growing demand among companies and sellers for new ways to influence potential buyers.
This specialization is ideal for those interested in marketing, PR, advertising, sales, and building an organization’s brand.

Knowledge and Skills

You will gain knowledge in advertising psychology, market research, consumer behavior, brand building, public relations, brand and sales management, as well as working with emotions and conflict. You will develop an in-depth understanding of human behavior in the consumer space and learn to navigate the challenges, opportunities, and risks businesses face when developing and offering products or services.
You will acquire tools to identify and analyze consumer behavior, influence it ethically (without manipulation), support organizations in creating messages that are appealing to customers, and avoid communications that could harm the perception of a product or the company itself.

Added Value of the Specialization
You will be equipped with practical, ethically grounded tools for understanding consumer psychology—an increasingly critical area in modern business strategy.

Career Opportunities

Graduates of the Business Psychology Bachelor’s program specializing in consumer behavior management will be prepared to work in advertising and PR agencies, consulting firms, employment agencies, SMEs, corporations, client-facing organizations and institutions, customer service offices, advisory and training companies, media outlets, and NGOs.
You may also choose to start your own business.

Additionally, graduates can pursue roles in marketing, advertising and promotion, public relations, project management, sales and direct sales, and in developing and implementing business strategies. These roles may be individual, team-based, or managerial—such as team member, team leader, manager, or consultant.

Moreover, thanks to the skills acquired during the program, graduates will be prepared to independently conduct training sessions on the psychological and economic aspects of consumer behavior for employees, teams, leaders, and companies.

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Negotiation and Mediation in Business

Specialization in the Business Psychology Program: Negotiation and Mediation in Business

Who is it for?

The “Negotiation and Mediation in Business” specialization was created in recognition of the fact that negotiation is a constant element of the business world. Today’s business environment increasingly incorporates elements of mediation in negotiations and uses mediation to resolve various types of conflicts—between companies and clients, supervisors and employees, or among colleagues.
This specialization is ideal for individuals interested in interpersonal communication, PR, mediation and negotiation, as well as leadership.

Knowledge and Skills

You’ll gain knowledge in interpersonal behavior psychology, the negotiation process (including tactics and common mistakes), and advanced skills in mediation—such as nonviolent communication, the mediator’s toolkit, and working with emotions and motivation. You’ll gain deep insight into principles of interpersonal communication, public speaking, stress and conflict management, the psychology of social influence, and the risks of manipulation.
You will also develop tools for identifying and analyzing conflict situations, ethically influencing others, and supporting organizations in building relationships and constructively resolving conflicts with partners and clients. Leadership-focused tools will further enhance your professional capabilities.

Added Value of the Specialization

You’ll learn how to collaborate effectively with people from diverse backgrounds and with business environment professionals.
During your studies, you can complete a professional mediator course and earn a certificate that qualifies you to conduct, among other things, commercial mediations.
Thanks to Collegium Balticum’s close cooperation with institutions in both the business and psychology fields, you’ll have access to meaningful internships that may lead to future employment opportunities.

Career Opportunities

Graduates of the Business Psychology Bachelor’s program with a focus on Negotiation and Mediation in Business will be prepared for roles in small and medium-sized enterprises, corporations, various companies and organizations, customer service departments, HR departments, consulting and training firms, recruitment agencies, media, and NGOs.
You’ll be well-suited for positions involving direct contact with clients or business partners, roles focused on developing and implementing strategies to prevent or resolve conflicts and crises, and positions responsible for maintaining relationships within a company and with its external environment.

Additionally, thanks to your acquired skills, you will be able to initiate, conduct, and evaluate negotiation and mediation processes across various relationships: company–client, employee–employee, employee–supervisor, or team–manager.

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perspektywy zawodowe psychologia w biznesie

Career prospects

Career prospects

Business psychology is a unique combination in which psychological knowledge is applied to business. Career opportunities are very broad. The study is interdisciplinary, so our graduates can apply for jobs in many places including:
✔ Advertising and public relations agencies
✔ Human resources or HR departments
✔ Employment agencies, recruitment companies
✔ Consulting, advisory and training companies
✔ Media
✔ Higher education institutions and scientific and didactic institutions
✔ Non-governmental organizations
✔ Psychological counseling centers.

Importantly, after graduation, graduates of psychology in business are employed in analytical as well as managerial positions. Those who want to be self-employed can conduct their own mediation or be a business coach.

Belbin Polska

What is it?

certificate BELBIN

BELBIN CERTIFICATION – what is it?

Belbin’s certification workshop equips participants with the knowledge of how to introduce a culture of cooperation in a team, where trust displaces distrust, cooperation displaces rivalry and commitment displaces resignation. The workshop is dedicated to future trainers, coaches and HR professionals who need the tools, resources and know-how to professionally introduce Belbin to their organizations. In the future, it will allow you to implement any project in which you can support individuals and teams in building a conscious Self and a conscious WE (individual coaching, team coaching, team building, AD|DC, talent projects, appointment and development of project teams, recruitment, outplacement).

A certified person will be able to support individuals and teams facing challenges such as:
– Lack of cooperation
– Conflicts within the team
– Lack of trust and sincere communication within the team
– Acceptance and understanding of diversity
– Managing a project team, among other virtual teams

Benefits of certification:
– Gain practical knowledge of Team Roles
– Ability to work with the Belbin report online
– Guidance on how to conduct Belbin sessions and workshops
– Ability to purchase tests at attractive prices (-30% test)
– Access to promotional prices for the purchase of games and training materials
– Certificate – Belbin Poland Trainer

NOTE: Due to the specificity of the studies and the fact that the study classes will be conducted by specialists from all over Poland, we are implementing the study of psychology in business hybrid.

psychologia w biznesie

Business Psychology Studies

ZAPISZ SIĘ

Candidate profile for business psychology major

Traits for a bachelor’s degree in business psychology: you are a person who is open to other people, new ideas and the acquisition of knowledge, can take command of others, likes to plan, handles crisis situations well and has developed communication skills.

Typical behaviors for a business psychology major: likes to observe and can read human behavior, enjoys decision-making, understands the emotions of others, can select communication, management and behavioral styles according to the specifics of the individual, sees the connections between soft skills and organizational behavior, is eager to find new solutions, wants to constantly develop, hates boredom.

Useful interests in studying business psychology: psychology of interpersonal behavior, business psychology, human resource management, public speaking, networking, motivation, sales, marketing.